Sierra Vista Area Chamber Member
Recovery. Reopening. Reenergize. Reinvigorate. Revitalize. Restart. There are a lot of “Re’s” happening right now. But, are we actually redoing anything? Or are we starting over? Are we each doing business in a whole new way? Kudos to all of your ingenious insights that sustained you through the shutdown of so many businesses. Well done! However, we are still in uncharted waters. We are headed into a recovery. When as the last time we did that? Do we even know how? Now is not the time to “return” to what worked before the pandemic. Now is the time to merge what worked before, with what works now. And what do we predict will work in the future?
So, as we move toward the “Re’s” be aware that your ingenious ideas may be just what your business needed. If this pandemic has taught us anything it is that we realized that we are ingenious, we can adapt and that business practices do change, and it can happen very quickly. This leads us to forward thinking. Forward thinking is a great skill to have. It is the “What If” questions we need to be asking ourselves about our business.
As we all ponder the new “What If’s” we need to keep in mind that there are actions we can take right now to help us each sustain our business through tough times, now and in the future. Do we have savings and how long will that sustain us? Have we built strong relationships with our customers? Have we explored all marketing options and are they bringing us the return on investment that we need? Are we a part of the vital networking channels that the business needs to grow? Does the community know who we are? Is our business relevant to our current and future customers?
The “What If’s” are necessary questions to future growth. If you are not sure where to start finding the answers, please give us a call at the Sierra Vista Area Chamber of Commerce. We are happy to help.
Melany Edwards-Barton
CEO
Sierra Vista Area Chamber of Commerce